Product design is nowadays often done by people with little to poor knowledge about usability. Features are introduced to sell products better, not to make them better.

We see, that appearance and marketing selling points are the focus of nowadays product designs instead of usability and sense.

A good example is the trend of PU reinforced parts in hunting clothes. PU is a great material, but it is not a material to reinforce something due to it’s high adhesion, which makes it wear out fast on stressed surfaces.

You are a producer and you try to improve the value and usability of your products? I can help you with my huge theoretical and practical knowledge to develop a product which creates the best value for productioncosts and a great usability. Get in contact with me for more information.

Read more about bad products:

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  • Eberlestock – worst backpack ever?
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